Wednesday, June 12, 2013

Botox Trends

By Ariel Mernal


The public is well aware that having botox treatments is a simple and easy solution to make the skin appear younger. Its cosmetic applications have advanced significantly over the last few years, with more and more people now looking to undergo botox injections with the hope of getting rid of fine lines and wrinkles. What was once probably thought to be a procedure whose novelty might wear off one day is nowadays considered to be one that is here to stay.

Celebrity gossip programs on TV talk about botox injections every day, speculating on which celebrities have had the procedure. But the question on many people's mind is 'why is it so popular?' or 'what makes it such a sought after procedure?'

There is a very basic reason for this. People realize that botox is low-cost, and works well to make the skin look younger. It's a fast treatment, there are no scars which can happen from plastic surgery, and it is pretty easy on the bank account. Because of the constant coverage by media about celebrity procedures, the public is more aware about botox nowadays.

Botox for men?

It's a mistake for people to think that the only people out there getting botox treatments are women. This is far from the truth. Women are still more likely to get botox than men, but it is becoming more widely accepted for men to receive the treatments as well. Media outlets have come up with a term for this, and 'bro-tox' seems to fit the bill. In some areas, men are accounting for about half of the botox injections that they administer.

Trends are changing

The use of botox is rising. By some reports, the overall increase in botox treatments between 2010 and 2011 rose 5%, up to 5.7 million patients from 5.4 million the year before. Other statistics say that it's 10% that it has been going up, year by year. Most people see these numbers and are not surprised by them. The previously attached 'stigma' and social attitude to botox injections being the treatment reserved for the wealthy no longer exists, and neither does any sense of any shame of undergoing the procedure. As time goes by, more and more people see this as an acceptable treatment method.

That is only part of the story. Many other non-cosmetic disorders can be treated by botox injections, including muscle spasticity disorders and other chronic conditions. Children and adults who suffer from cerebral palsy have had botox help them, as well as those who have blepharospasm and also conditions such as spastic paraparesis. There have been multiple reports of these treatments showing significant benefits for patients. Botox injections can be used to treat excessive sweating, and some have found success in using scalp injections to help to treat migraine headaches.

It's plain to see that botox is only gaining in popularity. Advancements are constantly being made, and at this time the future prospects are looking quite grand.




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